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Up to 105 million: Futbin sold to media group

Anyone who has already dealt closer to FIFA Ultimate Team (FUT) and the countless objects of popular mode, should also know Futbin. The platform acts as a trusted database for the virtual cards, which creates EA Sports a significant part of its turnover.

But not only for the FIFA developer is a profitable business, even the founders of Futbin now benefit from their undertaking. The platform is sold for up to 105 million euros to the media group of Better Collective, as this has been announced in the context of a press release on Tuesday.

Advertising sales and subscription degrees

Better Collective diversifies the own portfolio, after most recently the Counter Strike Web Portal Hltv.org had been adopted. So far, the media group generated the vast major part of its profit by revenue related to sports bets.

With the Acquisition of Futbin, Better Collective opens up a monetary source, which is primarily based on advertising sales and subscriptions. This should be another step towards the goal of becoming the "leading media group for digital sports" - In addition, Futbin brings great range with it.

199 RATED!! GREATEST FUT DRAFT IN FIFA HISTORY! (FIFA 19)

Futbin team should be taken over

50 million monthly visits and three million daily users leads Better Collective as key figures for the database and related domains into the field. In the past twelve months, Futbin has generated 13 million euros to revenue, which has been a growth rate of 55 percent since 2019.

The team behind Futbin should be taken over and the platform will also be given their expertise in the future. Better Collective pries the cost-intensive newcomer as a "World's Leading Esport brand in terms of FIFA". In the course of the purchase, the income targets were raised for 2022 from 80 to 85 million euros.

The guaranteed price for Futbin is 75 million euros, of which 70 million in traditional currency and five million share shares in the media group are paid out. The possible additional 30 million euros are meanwhile dependent on "certain financial performance criteria".

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